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The Negroni Cocktail: A Rich History & Timeless Taste

The History of the Negroni

The Negroni cocktail, with its perfect balance of bitter, sweet, and herbal notes, stands as a timeless classic in the world of mixology. This iconic drink has a fascinating history, weaving together stories of Italian nobility, a penchant for bold flavors, and the artistry of expert bartenders. Join us on a journey through the origins, ingredients, and evolution of the Negroni cocktail.

The Birth of the Negroni

The Negroni cocktail traces its roots back to early 20th-century Italy. The story goes that it was in the bustling city of Florence, during the 1920s, that the Negroni was born. Count Camillo Negroni, a well-known figure in Italian society, frequented the Caffè Casoni, now known as Caffè Giacosa. One fateful day, he requested his Americano cocktail (Campari, Vermouth and soda) to be fortified with gin, creating a bolder, more spirited concoction. The bartender famously omitted the soda to create a short drink, and thus the legend was born.

What is in a Negroni?

The Negroni is a simple yet sophisticated cocktail, traditionally composed of three equal parts:

  1. Gin: The backbone of the Negroni, gin contributes a botanical complexity that complements the other ingredients perfectly.
  2. Campari: This vividly red liqueur provides the Negroni’s signature bitterness, balanced by a subtle sweetness and an array of herbal and citrus notes.
  3. Sweet Vermouth: Adding depth and richness, sweet vermouth infuses the Negroni with a mellow sweetness and a tapestry of nuanced flavors.


The preparation of a Negroni is as elegant as it is straightforward. Begin by filling an old fashioned glass with ice, then pour 75ml of Three Wrens Negroni over the ice. Stir gently to blend the drink, allowing the ingredients to harmonize without compromising their distinct characteristics. Finally, garnish with a sliver of orange zest

What does a Negroni taste like?

The Negroni is a strong and bitter aperitif cocktail, for the discerning palate. Expect big herbal notes and teeth clenching bitterness, each of our three expressions offer a different finish, to suit a multitude of tastes. Nick’s favourite is the smoked Negroni which gets its flavour from a flash infusion of Lapsang Suchong tea.


The Negroni cocktail, born from a moment of inspiration in a historic Italian cafe, has transcended time and borders to become a beloved libation worldwide. Its enduring popularity is a testament to the enduring appeal of a perfectly balanced cocktail. So, whether you’re sipping one on a sun-drenched terrace in Florence or in the comfort of your own home, the Negroni remains an emblem of sophistication and taste. Cheers to this enduring classic!